New parent company unifies Morris and Rite Way

There’s a new farm equipment brand based in Western Canada following the acquisition of Morris Equipment Ltd. by Rite Way Mfg. Co.

Morris and Rite Way have announced the launch of a new parent company — Superior Farms Equipment Ltd. (or SFE, for short).

Rite Way and Morris will continue operating under the new parent company, transitioning their product lines to Rite Way SFE, Morris SFE and ProAG SFE.

“We are thrilled to unveil Superior Farms Equipment and unify the companies to better serve our customers,” notes Cameron Johnson, chair and CEO of SFE. “…together we are well-equipped to build on the legacies of each company and continue to grow our business through our existing dealers and customers.”

Heather Forbes, who has served as president and CEO of Rite Way since 2012, will become president of SFE.

In conjunction with the launch of Superior Farms Equipment, the company also unveiled its new Morris 10 Series Air Cart on Tuesday.

“The new Morris 10 Series Air Cart is a product of our commitment to combine our customer’s ideas with our own aspirations to design a machine that meets the needs of farmers now and into the future. We’re very excited about the first major product launch under Superior Farms Equipment,” added Johnson.

Rite Way has manufactured a variety of equipment, including rock pickers, land rollers, heavy harrows, rotary harrows, and crimper rollers, going back to 1972. The history of Morris Industries as a manufacturer of seeding and tillage equipment dates back to 1929.

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