Canada Beef and the Canadian Beef Check-off Agency have announced that Eric Bienvenue will join the team as incoming president effective Tuesday, October 3, 2023.
Bienvenue brings 30 years of experience in the pork and poultry industries to Canada Beef. Current president Michael Young will mentor Bienvenue for a six-month transition period, at which time Young will retire and Bienvenue will become president.

Eric Bienvenue (Supplied)
Prior to joining Canada Beef, Bienvenue served for several years as president and CEO of Boire et Freres Inc., Canada’s largest hatchery company and among its biggest chicken producers. He also spent more than 20 years at Olymel S.E.C, where he held various jobs from line supervisor to executive vice president of all pork operations, with responsibilities for 13 plants across Canada and a team of more than 6,500 people.
While at Olymel he participated in mergers and acquisitions and led initiatives to improve efficiencies and market and product developments and was responsible for multi-million-dollar projects in Red Deer, Alberta, Cornwall, Ontario, and in Quebec.
Bienvenue has a Master of Business Administration degree from Universite de Moncton, a Bachelor of Business Administration degree from the University of New Brunswick, and various leadership certifications from Harvard University and the Institut de Leadership.