Syngenta Seeds launches new conventional soybean brand

Conventional soybean varieties from Syngenta Seeds will now be sold under the Silverline brand.

The announcement comes after the company announced early this year that it would move to a new licensing and distribution model with two licensees, Hensall Co-op and Jackson Seed Service, for the 2024 crop year.

“The Silverline brand captures the essence of one of Canada’s most distinguished conventional soybean portfolios – one that is representative of 50-plus-years’ experience of Syngenta breeding high-performing soybeans for the Canadian market,” says Dan Wright, head of Syngenta Seeds.

The company says the move to a licensing model for its conventional, high-protein soybeans will help meet customer and end-use market demand more effectively. “Hensall Co-op and Jackson Seed Service are in great position to take Silverline soybeans where our industry told us they wanted it: closer to our customers and the market,” Wright adds.

Hensall Co-op and Jackson Seed Service will each develop their own independent product offerings for Silverline soybeans, including pricing, programs, packaging, and more.

Syngenta will continue to breed high-protein soybeans and offer growers NK-traited soybean varieties and corn hybrids, sold through the NK dealer network.

Wake up with RealAgriculture

Subscribe to our daily newsletters to keep you up-to-date with our latest coverage every morning.

Wake up with RealAgriculture