BASF Canada Agricultural Solutions has announced Bill Baxter will serve as its director of sales and part of the company’s Canadian leadership team.
Baxter will lead BASF’s sales team within Canada from the office in Calgary, Alta., and assumes the role starting July 1, 2023.
He was most recently director of commercial excellence for BASF Agricultural Products North America.
“Bill has shown excellent leadership in his career with BASF, and we look forward to seeing his impact on further empowering the sales team to support our retail channel partners and Canadian farmers with the tools and agronomic support they need to succeed,” says Jonathan Sweat, vice president, business management for BASF Canada Agricultural Solutions.
Baxter brings over 35 years of agricultural sales and marketing to the position, including nearly 25 years with BASF.
“This opportunity allows me to return to an area that I truly love — sales and serving our farmer customers and retail channel partners,” says Baxter. “The incredible portfolio and future innovation in Canada are compelling and I am thrilled to be joining this talented and dedicated team.”