FBN balancing product demand, new offerings while improving delivery infrastructure

(Kara Oosterhuis/RealAgriculture)

Farmer’s Business Network (FBN) has been busy since they first expanded into Canada in 2018.

From crop protection products, to genetics, grower relations, and feed and animal health, FBN has continued to add to its lineup, and one of the areas they are especially focused on is expanding its canola breeding program for Western Canada.

Charles Baron, chief innovation officer and co-founder of FBN, was on hand at Commodity Classic at Orlando, Florida, to highlight what is new with FBN and how the organization is moving forward with canola.

Baron says the company is focused on building consistency of performance and building out a history with its growers.

When it comes to what’s next for FBN, Baron says they are of course looking for growth, but they also want to improve on the lineup of offerings they already have.

“We always want to be better at the things we do. We want to be great at the things we do. So we’ve made a huge investment into our logistics and our delivery infrastructure,” he notes. “We have over 250 products in development of our active registrations around the world that we’re looking with. We are testing new products to deploy into our system as well through our field trialing programs. So we want to fill out the coverage on all our core crops, and make sure we’ve got the complete portfolio for everyone.”

Check out the full conversation between Baron and RealAg Radio host Shaun Haney, below:

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