Syngenta Seeds’ NK conventional soybeans will be sold under a new brand for the 2024 growing season and distributed by two licensees – Hensall Co-op and Jackson Seed Service.
The company says the move to a licensing model for its conventional, high-protein soybeans will help meet customer and end-use market demand more effectively. Syngenta will continue to breed high-protein soybeans and offer growers NK-traited soybean varieties and corn hybrids, sold through the NK dealer network.
Syngenta Seeds will unveil the new brand this summer.
Dan Wright, head of Syngenta Seeds, says the new licensing model offers benefits throughout the value chain including flexibility, stability, and growth opportunities.
“Working with these distributors allows for the most flexible production model that will deliver the varieties growers and end-users want,” says Wright. “We remain committed to high-protein soybeans through our breeding effort, stewardship activities, and helping to grow the overall market.”
Hensall Co-op says the agreement offers direct benefits to IP soybean growers as well as global end-use customers. “Moving to this new distribution model will improve the traceability loop while increasing the confidence for our members, growers and overseas clients,” notes Brad Chandler, CEO of Hensall Co-op.
Wright says the decision to evolve to a licensing model required careful evaluation with extensive input from stakeholders over the past year. “Putting seed production decisions closer to end-users was a key opportunity voiced by the industry. In a market where acres fluctuate, a licensing model offers flexibility and allows for enhanced seed supply stability and planning. By listening to that feedback, we developed a new approach to give the market what they want.”