Bob Lowe named vice president of Global Roundtable for Sustainable Beef

Bob Lowe and RealAg’s Kelvin Heppner

The Global Roundtable for Sustainable Beef (GRSB) has announced its 2023 executive committee, with a well-known Canadian name in the vice-president’s chair.

Leading the organization will be Ian McConnel, of Tyson Foods, with Canadian rancher Bob Lowe, of Tri-L Ranch, serving as vice-president.

Established in 2012, GRSB is comprised of over 100 member-organizations working to advance sustainable beef through leadership, science, and multi-stakeholder engagement. The organization has a goal of reducing the global warming impact of beef by 30 percent by 2030.

Rounding out the executive are:

  • Justin Sherrard, with Rabobank, as secretary-treasurer;
  • Jeannette Ferran Astorga, of Zoetis, Lucas McKelvie, with McDonalds Corporation, and Luiza Bruscato, with the Brazilian Roundtable on Sustainable Livestock, will serve as members at large; and,
  • Bob McCan, of McFaddin Enterprises, assumes the immediate past-president role.

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