Reg Schellenberg outlines key challenges ahead as new CCA president

(Marcia O’Connor/Flickr.com/CC BY-NC 2.0)

The Canadian Cattlemen’s Association (CCA) has been long-served by Bob Lowe as president, but upon his retirement from the role, Reg Schellenberg has stepped in.

Heading in to the change in leadership, the cattle industry is healthy but with certain challenges ahead, including escalating input prices, severe drought, and a shrinking cow herd.

Succession and continued success of Canadian ranchers is a key focus for Schellenberg, and points to the importance of strong business risk programs for the industry. A key to the success of these going forward hinges on government support. Animal health is a priority, too, including creation of a vaccine bank in Canada.

In the audio below, Schellenberg shares about his ranch at Beechy, Sask., the cow herd size, the drought conditions facing many cattle producers, packer margins, and what he’s looking forward to most in this leadership role.