Farm & Food Care Ontario nets federal funding for consumer outreach

A breakfast on the farm event in Ontario earlier this summer.

Farm & Food Care Ontario, through the AgriCompetitiveness Program, will receive up to $275,000 to help Canadian consumers learn more about food production, farming, and the people who work in the Canadian agriculture and agri-food sectors.

The funding will be administered by Farm & Food Care Ontario that will work with partners in Prince Edward Island and Saskatchewan to reach Canadians across the country by supporting the development of website materials including videos, photos and articles, and virtual tours that are accessible for all Canadians, the federal government says.

The project will also include outreach to food influencers by leading farm tours and by producing a quarterly national newsletter for Canadian food influencers. All of these activities will increase consumer knowledge of how food is produced and processed in Canada, says Agriculture and Agri-Food Canada.