New leadership steps up at Pulse Canada

Greg Cherewyk (Supplied)

Pulse Canada’s president, Greg Cherewyk, will step up as leader of Pulse Canada, April 1, 2021. Long-time CEO Gord Bacon has announced his retirement from the role after 25 years with the organization.

“Greg Cherewyk is a respected leader, is well known to Canadian pulse growers, traders and processors. He will, without a doubt, continue the longstanding tradition of strong leadership at our organization,” says Corey Loessin, chair of Pulse Canada and a Saskatchewan pulse grower.

Cherewyk has served in several roles with Pulse Canada over 17 years.

“Over the course of his career at Pulse Canada, Greg has led and overseen work in market development, market access, trade policy, and transportation. He knows the challenges our industry faces inside and out, and will no doubt continue to put his skillset and expertise to work to grow Canada’s pulse industry.”

Gord Bacon retires from Pulse Canada as of March 31, 2021.

As president, Cherewyk will also provide management services to the Canadian Special Crops Association (CSCA), which represents processors and exporters of pulses and special crops.

“Greg has assembled a leadership team with a combined 30 plus years in the pulse industry, and the staff who work for the organization are truly leaders in their respective fields,” says Quinton Stewart, president of the CSCA. “His experience leading responses to market access issues, managing the transportation file, and overseeing the Association’s work on trade rules and arbitration means that he knows well the issues that pulse and special crops processors and exporters confront on a daily basis. We’re confident that Greg and his team will continue to deliver results for CSCA members and we look forward to working closely with them.”

Cherewyk steps in as the pulse industry leads a drive to move 25 per cent, or 2 million tonnes, of Canadian pulses into new uses and new markets by 2025, while still maintaining Canada’s position in existing and traditional markets.

“The world is increasingly looking for nutritious and sustainable solutions to address societal challenges while meeting growing and changing consumer demand. Canadian pulses, thanks to their sustainability and nutrition benefits, are well positioned to be the preferred protein ingredient as this trend evolves. We’ve got a bold new strategy and a lot of exciting work ahead of us that builds on the success that Gordon helped create. We’re going to maintain that momentum and continue to forge a new path for pulses as the future of food,” adds Cherewyk.

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