Canterra Seeds celebrates 25 years by unveiling new campaign for rural communities

Harpinder Randhawa, Agriculture and Agri-Food Canada. Lethbridge

To mark their 25th anniversary, Canterra Seeds is showing its commitment to Western Canadian communities by unveiling a new campaign called the “Rooted in the Prairies Project.”

Through the charitable giving campaign, Canterra Seeds will donate a total of $25,000 to local charities and causes near and dear to Western Canadian seed growers and farmers.

The company’s seed grower shareholders in each of its nine territories can nominate causes in their area that are eligible to receive $2,500 from Canterra Seeds. They will also donate another $2,500 to a cause to be selected from nominations made by farmers from across Western Canada.

Beneficiaries of Rooted in the Prairies Project will be announced throughout the remainder of 2021.

David Hansen, president and CEO of Canterra Seeds, says recipients of the Rooted in the Prairies project donations will be nominated by people closest to the cause.

“Nobody knows what a community needs better than those who live there. Maybe it is donating to cover costs for a local rink after a year of COVID-19, maybe it is a food bank or 4H club. We are giving our seed growers and farmer customers a voice in how we can give back to them and their communities,” Hansen says.

Along with the campaign, Canterra Seeds will be using its platforms this year to share a wealth of stories focusing on celebrating its partnerships throughout the past quarter-century and looking to the future.

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