Saskatchewan Stock Growers launches direct beef sales directory

(Canada Beef photo by Deana Kao)

As the COVID-19 outbreak disrupts processing in Canada and the U.S., more consumers are looking to buy beef direct from ranchers. In response, the Saskatchewan Stock Growers Association (SSGA) is creating a directory of members offering direct sales of beef.

“We know there’s absolutely no shortage of beef cattle,” says Saskatchewan Stock Growers Association president Bill Huber. “But there is a downturn in processing capacity which could have an effect on retail prices and availability.”

Many producers sell beef directly to consumers, but they might not know how to find them. The SSGA directory will make it easy to connect buyers to sellers — it’s a win for everybody, Huber says.

“The loss of packing capacity creates uncertainty for producers with cattle to sell. When consumers buy their beef from the farm gate, they’re getting great value while helping out their local farmers and ranchers.”

Producers can register online through the SSGA. There is no cost for SSGA members. “Initiatives and opportunities like this are part of the benefits of joining,” Huber says.

Consumers can find the directory at and SSGA’s social media channels.

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