The western Canadian canola market is an attractive one with about 20 million acres of seed put in the ground each year. But while the acres are plentiful, it’s still a very competitive market.
Nuseed, a division of Nufarm, wagers that its approach is the right one in bringing a new commercial commodity canola business to Canada. Instead of just agronomic traits, the company is bringing output-trait-focused offerings to market.
North American marketing lead for Nuseed, Roger Rotariu, says the company is known for its sunflower and sorghum business in North America and its canola business in Australia. Adding that they’re looking forward to bringing North American versions of those canola lines here beginning with an omega-3 option in the U.S. and a Truflex hybrid for Canada in 2020.
But why canola? “It’s an area where we think we have an impact. We really believe in the phrase ‘beyond yield.’ What can we provide more than a bushel or another tonne?” Economics can come from more than just yield, of course, and Rotariu says that Nuseed is really focused on output traits, such as biofuels, specialty oils, oil profiles and more.
If you’re looking forward to a new canola option, Rotariu says that they are still finalizing plans for the year ahead, including the company’s distribution model. So stay tuned for more.
Listen below to RealAgriculture’s Shaun Haney and Nuseed’s Roger Rotariu conversation at the CSTA meeting below: