If you decide to dine at KFC in Canada, a may notice a new label showing up on its products. Announced today, Chicken Farmers of Canada (CFC) will be partnering with KFC Canada to feature the “Raised by a Canadian Farmer” seal on food sold by the restaurant.
CFC says the seal not only represents the bird was raised by a Canadian farmer, but that it also stands for a three-fold set of standards being: Animal Care, ensuring chicken health and welfare on farms; On-Farm Food Safety, emphasizing cleanliness, safety and biosecurity on farms; and Sustainability, committing to sustainability efforts and farm land preservation.
“The Raised by a Canadian Farmer brand is synonymous with origin and quality and is a symbol for the innovation, pride, and hard work that Canadian chicken farmers put in every day,” says Benoît Fontaine, chair of the CFC. “For years, KFC Canada has demonstrated to the world that chicken partners throughout the Canadian value chain are committed to delivering on consumer expectations for food safety, animal care, and sustainability excellence.”
The new seal will start to appear on the restaurants products and social media platforms in the coming weeks.
“KFC Canada stands behind its chicken quality and taste credentials and we’re proud to serve chicken that Canadians trust and love, from our classic Original Recipe buckets to our boneless Tenders,” says Nivera Wallani, president and general manager, KFC Canada. “Featuring the Chicken Farmers of Canada Raised by a Canadian Farmer seal on our products demonstrates and reinforces not only our support for Canadian chicken farmers, but our commitment to serving chicken raised with industry-leading animal welfare, food safety and sustainability practices.”
According to the Chicken Farmers of Canada’s 2016 Sustainability Report, 80 per cent of Canadians say they trust farmers. Additionally, 77 per cent say they trust Canadian raised chicken seals coming directly from farmers rather than manufactures or retailers.
“KFC Canada appreciates that Canadian consumers not only have a vested interest in where their food comes from, but the values in which a restaurant upholds,” added Wallani.