Where we lost trust with consumers and how we earn it back

Canadians are set to celebrate Canada’s Agriculture Day February 12, with gatherings, conferences, celebrations, and sharing what’s happening on the farm. The day is all part of the “share our story” philosophy — that agriculture’s customers have simply lost touch with how food is grown and produced, and that if farmers share more, they’ll earn back trust that has faltered in the last few decades. If only it were that simple. That said, David Zaruk, who writes from Brussels as The Risk Monger, says that consumers (our customers) don’t fear technology, they fear what they don’t understand. But how did we get…

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