As promised earlier this summer, McDonald’s Canada has officially rolled out its Mighty Angus burger line made with Canadian verified sustainably-raised beef.
Complete with a new advertising campaign and sporting the Canadian Roundtable on Sustainable Beef (CRSB) Certified logo, McDonald’s Mighty Angus line is the first major product offering with a completely verified beef supply chain behind it.
Way to go @McDonaldsCanada – the first to serve @CdnAgnus beef from #CRSBcertified #sustainable farms & ranches. commitment #progress #collaboration #sustainability pic.twitter.com/vzPZ3UQrIn
— CRSB (@CRSB_beef) August 28, 2018
Cargill recently announced the CRSB pilot project, initiated in fall of 2017, had produced more than one million pounds of beef from certified sustainable sources in the third quarter alone, which nearly doubled the pilot’s total production between the first and second quarter.
Related:
- The story sustainability tells: McDonald’s Canada
- Cargill celebrates a million pounds of verified beef milestone