AgriClear Announces Collaboration with Verified Beef Production Plus Program

AgriClear, a North America-wide online transaction and payment platform for cattle buyers and sellers, has announced a collaborative marketing agreement with Verified Beef Production Plus (VBP+).

Verified Beef Production Plus (VBP+) is a national program providing verification of Canadian beef production practices at the farm, ranch, and feedlot. Delivered nationally under the umbrella of the Canadian Cattlemen’s Association and the Beef Cattle Research Council, VBP+ validates production practices for animal care, biosecurity, the environment, and food safety at the primary production level.

Under the terms of this agreement, AgriClear will include VBP+ registered users on its online platform and VBP+ will promote the AgriClear livestock platform and settlement services to beef cattle producers across Canada. AgriClear and VBP+ have also agreed to work together on marketing initiatives.

“We are proud to join forces with VBP+ and to play a role in advancing their important program for advocating sustainable beef production, while also delivering the benefits of our unique transactional platform to their membership,” says David Moss, vice president and co-founder, AgriClear

“By collaborating with AgriClear we are finding new ways to help VBP+ registered operations enhance their market efforts and extend the reach of their cattle marketing programs,” says Cecilie Fleming, Alberta rancher and chair, VBP+ management committee. “Adding an AgriClear cattle listing link to our new, national website enhances our registered operations by showcasing VBP+ attributes of marketed cattle in Canada.”

VBP+ has committed to aligning with the indicator and verification work of the Canadian Roundtable for Sustainable Beef, a multi-stakeholder initiative focused on advancing sustainability in the Canadian beef industry, of which AgriClear is a member. VBP+ was also involved in the McDonald’s Sustainable Beef Pilot Project.

To learn more about VBP+, visit

Wake up with RealAgriculture

Subscribe to our daily newsletters to keep you up-to-date with our latest coverage every morning.

Wake up with RealAgriculture

Tags: /