Back home from the US Farm Progress Show in Iowa, Bern Tobin and Kelvin Heppner take over the Kickin’ Tires podcast for this episode to reflect on what they saw and heard at the massive farm equipment and technology trade show.
With crowds exceeding 100,000 over three days, many companies use Farm Progress to launch their new products. Many of these innovations are in line with the trends we see in North American agriculture, including:
- Manufacturers integrating more ‘intelligence” into their machines, with CNH going as far as unveiling autonomous tractors in Case IH and New Holland colours.
- Improved fertilizer and input efficiency, whether it’s through mapping, sensors or spraying tech.
- Reducing soil compaction — whether or not it’s supported by data, reduced compaction has become a top marketing priority.
The guys discuss some of their highlights, including some of the new or different concepts on display — like the Tribine and reservoir tillage, and the impressive awareness and perception the head marketers for many companies have regarding Canadian farmers. (An interaction with Iowa state troopers is also mentioned, but for some reason, they don’t go into much detail…)
You can find videos on many of the mentioned machines/products and more from Farm Progress ’16 here.
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