Earls, Halal and the Amygdala Hijack

On April 26, Earls Restaurants announced it had taken its beef business to Creekstone Farms, an operation in the United States, in order to source 100% Certified Humane beef. The announcement was met with extreme criticism, and by May 4 the company apologized for the “mistake,” and committed to working with Canadian farmers. Response to the second announcement varied. The Canadian Roundtable for Sustainable Beef was “really happy,” the Canadian Cattlemen’s Association believed it to be a good first step, and the Alberta Beef Producers were pleased. Some wrote that the move was a powerful reminder of the importance of producer/retailer interactions, and others remained angry,…

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