Outreach and a History Lesson: The BSE Crisis, the Local Food Movement & Telling Our Story

Photo courtesy of Canada Beef Inc

A media training exercise I do with some of my colleagues is to get farmers to pitch us agriculture stories, and we respond like journalists would. It’s a bit exaggerated — the farmers don’t have much time to think about their stories, and we kick back when the pitch is made, to ensure they’ve covered all their bases. But ultimately, it’s a real life scenario. After all, they’re farmers, and we’re journalists. Through the exercise, farmers get some idea of what it’s like to prepare to deal with the media, and we get a glimpse into topics they think are…

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