Consumers are farmers’ customers…eventually. But in between the farmer and the consumer is an entire supply chain, from processor, to transporter, to wholesaler and retailer, each taking their pound of flesh. Yet, if consumers demand certain items, production systems or products, it’s largely farmers, not the entire supply chain, that must adapt and shoulder much of the cost to delivering on these demands. It’s also farmers, then, that take the most risk in losing access to ways and means of producing food and food ingredients. When consumers’ tastes change, when their value systems shift or their fortunes reverse, we see…
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