Farmers as Influencers: Consumers Aren’t Your Target Market

We’re all consumers. We buy cars and trucks, clothes and electronics, seed and fertilizer, food and drinks. About 2% of the population, farmers, also create a very personal consumable — food and food ingredients. Roughly 8% of our population, that is the amount of us involved in the agriculture industry, have a pretty good handle on how food and food products are grown, stored, sold, transported, processed and distributed. But that leaves 92% of the population somewhere between fully informed and totally clueless about their food. Thank a farmer. Be an advocate. Connect with the consumer. This is how farmers…