Think of an event covered by 5,000 journalists from 70 countries. The Winter Olympics? Superbowl XLVIII? A Justin Bieber court appearance? Think again – it’s actually an agriculture and food event, the biggest one in Europe, called Green Week. Now in its 79th year, this edition, staged every January, drew a record 410,000 people (mostly consumers) over nine days, and more international participants than ever. It’s a great opportunity for the ag sector to try moving the needle on public opinion. Opposition in Europe, led by Germany, to biotechnology and other modern crop protection measures remains high. And it shows,…
Register to continue reading
Join the RealAg Community
Create a FREE account to access exclusive content, get access to invite-only webinars and, while supplies last, we’ll send you a RealAg Koozy!
- Focus your experience on RealAgriculture.com by managing your shortcuts and commodities
- Favourite articles to save for later reading
- Manage your newsletter subscriptions
- Comment on articles (restricted to members only)
- Did we mention the free RealAg Koozy?!