“Farmed and Dangerous” — Chipotle Strikes Again

Photo from the “Farmed and Dangerous” Official Trailer

Chipotle Mexican Grill has launched a trailer for its four-part television series coming out in February. Branded as a satirical comedy, the series is an interesting (and extremely controversial) attempt at Hollywood-style advertising, boasting a scripted plot and professional directing. The show is a negative campaign aimed at conventional farming practices and revolves around the petroleum-based, “PetroPellet,” produced by “Animoil” to help producers maximize profitability — that’s all they’re interested in, right? The satire crosses the line, not in its ludicrous ideas (yeah, a cow explodes after eating the pellets at the start of the series), but in the way…

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