The Power of Words: A New Word for Consumer

I’ve been thinking a lot about consumer awareness and needs, as the movement to “tell your [ag] story” continues to grow. I have concerns with some of the messages I’ve seen, and some I once felt compelled to give. I’ve heard again and again that consumers must be aware of where their food comes from. And, though I’m no advocate for ignorance, I would love to ask everyone to please inform me, not just on where food comes from, but where shirts come from? And shoes? And couches? And the shaving cream in the shower? And the knife on the…