Shape Your Future — Why it’s Time to Choose a New Model for Cereal Development

The loss of the CWB monopoly was felt more as a ripple than a tsunami in the daily marketing lives of most western Canadian farmers. What many have come to realize, however, is that the role of the CWB extended far beyond the selling of wheat and barley on behalf of farmers. Like it or not, the CWB’s design meant that things like new product testing and developing of overseas markets was all handled through one body. I would argue the loss of the monopoly is having and will have a much larger impact on research and development than on…

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