Do you remember the time before the world was saturated with information? Do you remember having to wait to get it? We have so many avenues to get our information by now that our biggest issue is where we get our information from. When we look at consumer attitudes toward agriculture, good or bad, we have to consider where those attitudes originate. If you want to correct misconceptions, share your story or just promote a broader understanding of agriculture in general, you have to know where the non farming public gets its information about agriculture.
In part 2 of our look at the Farm & Food Care Ontario-sponsored Ipsos study on Canadian attitudes toward agriculture, Colin Siren of Ipsos Marketing looks at exactly where Canadians get their information about farming.
If you cannot see the embedded video below click here.